Marketing in Service of Nature and Humanity
The 2025 theme, Marketing in Service of Nature and Humanity, emphasizes the crucial role marketing plays in expanding beyond traditional profit-centric models. Join the conversation on the importance of integrating environmental stewardship, social responsibility and inclusivity into marketing practices to promote planetary well-being and the collective good.
Why Attend?
- Hear new perspectives from colleagues across the discipline at this premier marketing research event, where top-tier scholars will present their compelling research.
- Engage in conversations about the latest research topics with researchers, reviewers and editors using our inclusive community and contribute to a more comprehensive approach to marketing.
- Connect with like-minded scholars through various learning and networking opportunities.
- Celebrate milestones within the community as AMA honors the 2025 AMA Fellows cohort, the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient, and other distinguished winners.
Register today and join a community of forward-thinking scholars to explore groundbreaking research, connect with peers, and discuss the profound impact of inclusive, socially responsible marketing. Together, we can create a future where marketing serves the environment, communities and the most vulnerable among us.
In-Person Pricing
(Sessions Take Place February 14-16 in Phoenix, AZ)
All in-person registrations include access to the online portion of the event taking place on February 10.
Academic Professional Ticket
AMA Member
Early-Bird (Ends 1/15): $649
Standard: $749
Non-Member
Early-Bird (Ends 1/15): $849
Standard: $949
Doctoral Student Ticket
AMA Member
Early-Bird (Ends 1/15): $389
Standard: $489
Non-Member
Early-Bird (Ends 1/15): $489
Standard: $589
Virtual-Only Pricing
(Sessions Take Place February 10)
Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.
Academic Professional Ticket
AMA Member
$129
Non-Member
$299
Doctoral Student Ticket
AMA Member
$69
Non-Member
$159
Receive Your Invitation
Access your proof of participation at the 2025 conference by generating your invitation quickly and easily using the form below.
Conference Co-Chairs
Linda Alkire
Texas State University
Nailya Ordabayeva
Boston University
Meet the 2024 Conference Track Chairs
Track Chairs:
Andre Martin
Masoud Moradi
Dominik Mahr
Mark Steines*
Invite submissions that delve into cutting-edge AI, VR/AR, and blockchain advancements, emphasizing their real-world, societal, and ethical impacts to inspire innovative solutions.
*Junior Track Chair
Track Chairs:
James Mourey
Marina Puzakova
Alexander Bleier
Jason Lin*
Seeking research that explores innovative strategies for brand identity and communication, focusing on sustainability, social responsibility, and the impact of technology while welcoming diverse research perspectives.
*Junior Track Chair
Track Chairs:
Hannah Chang
John Costello
Eda Sayin
Amie Gustafsson*
Welcomes innovative research on consumer behavior, with a special focus on sustainability, social responsibility, inclusivity and the impact of new technologies.
*Junior Track Chair
Track Chairs:
Holly Syrdal
Shane Wang
Kris Lindsey Hall
Melanie Moore Koskie*
Invites submissions that explore how current trends and technologies in digital marketing can drive positive change, focusing on inclusivity, equity, and sustainability and welcomes diverse research methodologies to inspire innovative marketing strategies that benefit society and the planet.
*Junior Track Chair
Track Chairs:
Riley Krotz
Tuba Yilmaz
Shashi Matta
Ishita Nagpal*
Welcomes diverse research that explores strategic marketing practices and global challenges, emphasizing inclusivity, sustainability, and ethical responsibility, including research on cross-cultural dynamics and international perspectives.
*Junior Track Chair
Track Chairs:
Seoyoung Kim
Eugene Pavlov
Ceren Kolsarici
Angelo Ranieri*
Seeking submissions that delve into advanced methodologies and cutting-edge technologies like AI, Machine Learning, Augmented Reality and blockchain to gain deep insights into consumer behavior and market trends, fostering innovative strategies for brand evolution and customer engagement.
*Junior Track Chair
Track Chairs:
Irene Nahm
Julio Sevilla
Sarah Koecher
Allison Crick-Smith*
Welcomes research on innovative strategies and technologies for sustainable, ethical, and inclusive retail practices, highlighting the role of AI, digital technologies, and customer engagement in fostering environmental stewardship and social responsibility.
*Junior Track Chair
Track Chairs:
Sabine Benoit
Cristina Mele
Wafa Hammedi
Candice Marti*
Invites research that delves into customer-centric strategies and innovative technologies in service provision, focusing on enhancing customer experiences, employee engagement, and service sustainability while welcoming diverse research on emerging trends and methodologies.
*Junior Track Chair
Track Chairs:
Julia Fehrer
Lisa Cavanaugh
Alessia Anzivino
Oscar Naranjo*
Seeking submissions that explore how organizations’ environmental, social, and governance initiatives impact and are influenced by stakeholders, focusing on sustainability, public policy, circular economy, and social justice, and welcomes multidisciplinary research to advance the United Nations Sustainable Development Goals (SDGs).
*Junior Track Chair
Track Chairs:
Erick Mas
Andrew Gallan
Rebekah Russell-Bennett
Laura Hesse*
Welcomes research that explores how marketing can address marketplace vulnerabilities and enhance well-being, focusing on issues like housing crises, inequality, and discrimination, and welcomes diverse research and special session proposals that transform designs and ecosystems for various actors.
*Junior Track Chair
AMA Event Policies
Sheraton Phoenix Downtown
340 N 3rd St
Phoenix, AZ 85004
Phone: (602) 262-2500
Room Rate:
We’ve secured an AMA room block at a special rate of $279.00 for single/double occupancy per night (this rate does not include tax, which is currently 12.57%). An additional fee of $20/per person per night applies for triple and quadruple occupancy. These fees are subject to change.
To make reservations, Reserve online or call the Hotel at 602-262-2500 and reference the American Marketing Association Winter Academic Conference.
Cancellations must be made at least three business days prior to arrival to avoid a penalty of one night’s room and tax.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is January 20, 2025.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Transportation
Please visit Valley Metro Services for more information.
Area Attractions, Events and Tourism
- Please explore Sheraton Phoenix Downtown’s Experiences page for local events and highlights.
- For additional information on the area, please visit Downtown Phoenix’s Tourism Page.
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Awards Luncheon Sponsor
Platinum Sponsor
Poster Reception Sponsor
Room Sponsor
Exhibitor
